Sep 16, 2021

Content

monetization

Content monetization is the way of delivering content that generates revenue. Many companies across various industries strive to optimize business processes and simplify access to the global audience. There are several ways that companies imply to leverage content and monetize it. Pay-per-click ads, product placement and affiliate marketing are the main common methods of content monetization.
According to an Allied Market Research report, the global data monetisation market is expected to reach $370,969 million by 2023, growing at a CAGR of 35.4% from 2017 to 2023. The Asia-Pacific region is projected to exhibit the highest CAGR of 36.7% between 2017 and 2023.
Technological advancements, the generation of new revenue ways and benefits generated by content monetization are among major drivers of the market growth.
Virtual currency 
Virtual currency is a type of digital currency stored and transformed through computer and mobile applications or digital wallets. Companies across industries design their virtual currencies for diverse platforms with different features to reach their potential customers.  

As a white label solution for creating streaming and video platforms, Infinite helps our customers to engage audiences with shoppable live streams and votings.
With Infinite, you can create a custom platform with:
  •  Animated stickers
  • Packages with emoji 
  • Colored messages     
Built-in ads
Advertisements are the foundation of business marketing campaigns. Infinite offers companies to monetize their content through built-in ads. 

There are two main built-in ads formats:
  • Pre -, mid - , post - roll
  • Native banners
Pre-roll ads are a type of advertisement that is typically from 15 to 30 seconds and played before online videos. Mid-roll ads are commonly about 12 seconds and placed in the middle of the content, while post-roll ads are usually between 10 and 15 seconds and are automatically played at the end of the videos. 

Native banners are another type of online ads that fit the platform appearance and functionality where they are represented. Native ads increase users' visual engagement as they look like a part of the platform (website).   

While using built-in ads, companies gain the following benefits:
  • Products advertisement 
  • Partnerships with companies’ potential customers by offering their products
  • The advertisement of companies’ shares 
What is livestream shopping?
Livestream shopping is the ability for customers to buy products while watching the video. This type of shopping combines online video, users’ ability to communicate with an online assistant and purchase or save desired items directly on the platform. 

Alongside e-commerce, livestream shopping continues to gain popularity across various industries, including real estate, sport and tv. These sectors have huge benefits from livestream shopping. It helps to develop deep connections with customers when they are emotionally involved and can make immediate purchases. For example, when people are looking for particular clothes to buy or watch a football match and want to purchase their favourite club’s item, they can easily do it through a one-click purchasing button. Customers can use the one-click option when they desire to rent or buy an apartment as well. 
Conclusion
Comment monetization helps companies to generate revenue. They create virtual currencies while using built-in ads and livestream shopping to provide the best possible and comfortable service. We at Infinite are your trustworthy partner and provide the right product with useful and cost-effective content streaming. Please, send us a message to sales@infinite.international and find out more. 
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