are a type of advertisement that is typically from 15 to 30 seconds and played before online videos. Mid-roll ads
are commonly about 12 seconds and placed in the middle of the content, while post-roll ads are usually between 10 and 15 seconds and are automatically played at the end of the videos. Native banners
are another type of online ads that fit the platform appearance and functionality where they are represented. Native ads increase users' visual engagement as they look like a part of the platform (website).
While using built-in ads, companies gain the following benefits:
- Products advertisement
- Partnerships with companies’ potential customers by offering their products
- The advertisement of companies’ shares